FICCI Frames 2025 Launches Media Revolution

The 25th edition of FICCI Frames, India’s top Media and Entertainment (M&E) event, began on Tuesday at The Fairmont hotel near Sahar air terminal. The event brings together over 3,000 people from the film, TV, digital, and creative sectors, including government officials, business leaders, and artists. This year’s theme is “RISE Together – Reimagine, Innovate, Strengthen, Empower.”

The opening day featured an important talk between Maharashtra Chief Minister Devendra Fadnavis and popular Bollywood actor Akshay Kumar. They discussed how Maharashtra continues to play a key role in shaping India’s film and entertainment industry. The Chief Minister also shared the state government’s plans to support and grow this creative sector.

Union Minister of State L. Murugan and Sanjay Jaju, Secretary of the Ministry of Information and Broadcasting, also spoke about how the government is committed to helping India’s creative economy grow. They emphasized the importance of new technologies and policies to support creators and businesses in media and entertainment.

'जेन-झी' हा मराठी चित्रपटाशी कसा जोडायचा यावर मी काम करेन.
मराठी फिल्म के साथ 'जेन-जी' को कैसे जोड़ा जाए, इसपर मैं काम करूंगा।

(फिक्की फ्रेम्स 2025 | मुंबई | 7-10-2025)@FICCIFRAMES#Maharashtra #Mumbai #FICCIFRAMES2025 pic.twitter.com/DlAlcB2Oby

— Devendra Fadnavis (@Dev_Fadnavis) October 7, 2025

One of the big highlights of the day was a new partnership between FICCI’s IICT (Indian Institute of Corporate Affairs) and Netflix. The two signed an agreement to work together to boost India’s AVGC sector, which includes animation, visual effects, gaming, comics, and extended reality. This partnership aims to help students and professionals gain skills and create better content using advanced technologies.

Other sessions featured important talks by industry leaders like TRAI Chairman Anil Kumar Lahoti, who spoke about the growth of broadcasting, and Sandhya Devanathan from Meta, who shared insights about digital platforms. There were also discussions on how artificial intelligence (AI) is changing media and content creation, showing how the industry is embracing new technology.

FICCI Frames 2025 will continue with more talks and events focused on shaping the future of India’s media and entertainment industry.

This event marks a significant moment for the sector, highlighting India’s growing strength and innovation in global media.

Day 1 of FICCI FRAMES 2025 saw the who’s who of the media & entertainment industry discussing the business of entertainment, during the convention's silver jubilee edition.

Themed “Framing 25 Years of Indian M&E: A Silver Jubilee of Vision, Voices & Creativity,” this year’s convention pays tribute to the power of imagination, innovation, and industry that has redefined India’s creative economy on the global stage.

The inaugural session featured some of the most distinguished names from government and industry, including Advocate Ashish Shelar, Minister of Culture Affairs, Government of Maharashtra; Sanjay Jaju, Secretary, Ministry of Information & Broadcasting; Anant Goenka, Senior Vice President, FICCI; Sandhya Devanathan, VP & Head – India and South East Asia, Meta; and Kevin Vaz, Chairman, FICCI M&E Committee and CEO – Entertainment, JioStar.

“The industry creates more than 8 million jobs directly and many more indirectly. When FICCI FRAMES started 25 years ago, the demand was for this sector to be recognized as an industry. Today, it is not just an industry but an entire ecosystem of dreams, bringing together art, technology, and above all, aspirations.” Said Jaju.

Actor Ayushmann Khurrana, this year’s FRAMES Ambassador, brought in a creative voice to the conversation, reflecting on the evolution of India’s cultural narrative and its growing global resonance.

The fireside chat with actor Akshay Kumar saw CM Fadnavis acknowledging that the Film City project had remained unexecuted during his previous tenure between 2014 and 2019 despite extensive planning. 'This time I have decided that we will convert Film City into a world-class film ecosystem,' he told Akshay Kumar, who directly requested the chief minister to prioritise the transformation. The chief minister added that the transformation would begin within a year. The Film City redevelopment will incorporate state-of-the-art studios designed to accommodate emerging technologies including virtual production, artificial intelligence and advanced visual effects capabilities. The site already houses the Indian Institute of Creative Technology, a unique institution owned 52 per cent by industry bodies, such as FICCI, with the remainder held by the governments of Maharashtra and India.

Mumbai News: WR Launches 'SUGAMRAIL' Platform To Digitise Maintenance Of Lifts, Escalators And Earthing Pits

Adv. Ashish Shelar, Minister of Cultural Affairs and Information Technology, Government of Maharashtra, said the state's media and entertainment sector contributes over ₹2 lakh crore to the regional GDP. The government is rolling out a comprehensive film policy and developing new film cities across Maharashtra to accommodate growing demand.

Day 1 also saw several other keynote sessions and panel discussions that involved Director Shoojit Sirkar, Ashwini Iyer Tiwari, Siddharth Roy Kapur, Kevin Vaz, CEO, Entertainment at JioStar, Arun Srinivas (Meta India) and many more.

Day 2 on the other shall be having more power packed sessions which will include a conversation between Ekta Kapoor and Smriti Irani on 25 years of KSBKBT, fireside chats and panels with Anil Kapoor, Huma Qureshi and more.